Subscriber Intelligence

Driving subscriber
growth
.

Win more subscribers. Grow the value of each one. Keep them for longer.

The three numbers every subscription business lives or dies on — moved for tier-1 broadcasters over 25 years of our experience.

Acquisition
Win more
ARPU
Grow value
Churn
Keep more
The three numbers

Subscriber growth is three numbers, not one.

The industry pours its budget into winning new subscribers. But growth is also what each one is worth, and how many you keep — and that's where the cheapest revenue in your business is hiding.

1.Win
Acquisition

Convert more of the people who already want in — at a lower cost to acquire.

2.Grow
ARPU

Lift the value of subscribers you already have — your most efficient revenue.

3.Keep
Churn

Hold on to the subscribers you're quietly losing — and win back the ones you lose.

One lifecycle, three gains

Every subscriber moves through three stages. We win a gain at each.

A simpler way to see the whole journey — the moments that matter, rolled into three stages, each owning one commercial outcome.

Stage 1 · Sign-up & trial

Acquisition

Turning interest into paying subscribers.

JoinTrial
↑ Acquisitionmore subscribers
Stage 2 · Operation in-life

In-life

Growing the value of every subscriber.

ConsumeUpgradeDowngradeBill
↑ ARPUmore value per user
Stage 3 · Cancel & win-back

Win-back

Keeping more, and recovering the rest.

LeaveWin-back
↓ Churnless lost revenue
What it means for you

Three outcomes, one platform behind them.

Not features to evaluate — results to aim at. Here's what moving each number looks like.

Win more

Stop losing sign-ups you've already earned

Frictionless joining, flexible trials and offers, and payments that clear first time across 300+ methods and 100+ currencies.

Grow value

Make your best subscribers worth more

Bundles, add-ons and upgrade journeys triggered by real behaviour — and recovered payments that would otherwise slip away.

Keep more

Find the revenue you're already leaking

Proactive saves at the moment of cancelling, a real save desk, and recovery of the churn nobody chose.

The Singula effect

Reveal the growth you're leaving on the table.

Drop in a few basics about your subscriber business — we'll show the extra subscribers, the revenue you could save, and the growth Singula could unlock.

Your business today
£
%

Your numbers stay in your browser — nothing is sent until you ask to talk to us.

Your Singula effect · 12 months
Your Singula effect is waiting
Enter your numbers on the left to reveal it

Illustrative projection over 12 months using typical Singula client uplifts. Individual results vary; a Singula review builds this from your actual data.

Our success

100+ projects. Real numbers moved.

Twenty-five years growing subscription businesses across sport, broadcast, content and transport — here's what moving the three numbers looks like in practice.

↓ Churn
95%

Accuracy identifying high-risk churners, so the right next best action can maximise retention.

Racing TV
↑ Acquisition
80%

Of sign-ups in the last 2 hours before an event — boxing, UFC and WWE pay-per-view at peak scale.

BT Sport / TNT Sports
↑ Acquisition
10M+

Customers moving from free to paid as subscription TV grows across the Philippines.

ABS-CBN
↓ Churn
15%

Reduction in churn with payment holidays — letting customers pause 8–12 weeks instead of leaving.

Zee
↑ Acquisition
13%

Increase in paid subscribers in one week, launching and managing a UK subscription service.

Sony B4U
↓ Churn
45%

Conversion from targeted win-back campaigns using micro-segments on team preferences.

eir Sport

Driving subscriber growth. Let's talk about yours.

Twenty minutes to show you what moving all three numbers looks like.

Book a demo