Partner programme

Complete your stack. Win the bid.

Add a powerful subscription, billing and subscriber-management layer to your offering — and win more of the deals you couldn't complete alone.

Co-branded or white-label. Flexible by design. Proven with tier-1 broadcasters for over 25 years.

One proposition

Your offering + our subscriber layer = one bid-winning stack.

Your offering
Content · Apps · Delivery
Client relationship
+
Singula — the subscriber layer
Subscriptions · Billing · Payments · Lifecycle · APIs
Co-branded or white-label
=
One complete,
bid-winning stack
Co-branded, together

One partnership, two names on the bid.

Put your brand — or your client's — alongside Singula. Proof the stack is complete, and that we're behind you, not in front of your client.

Your brand
Client name

Or run entirely white-label — the same platform, fully inside your brand.

The partner ecosystem

Four ways to partner. All of them partners.

From owning the client relationship to plugging in behind the scenes — wherever you sit, there's a model that fits. "Complete the stack, don't compete for the client."

Flagship

Go-to-market partners

You own the client and lead the bid; Singula rides in as the subscriber-management and billing layer of your integrated stack. The route we're focused on most.

Deliver together

Collaboration partners

We combine strengths on a shared client engagement — working alongside your team rather than behind it, each bringing what we do best.

Either direction

Embedded partners

Carry Singula inside your product — or let us carry yours inside ours. Whichever way completes the proposition for the end client.

Behind the scenes

Technology partners

Back-end providers — payments, orchestration, data — that integrate with Singula to strengthen the stack.

Why partner with Singula

Easy to work with. Powerful under the hood.

Everything a partner needs to add subscriber growth to their offer — without the cost, risk or years of building it themselves.

Flexible by design

We shape the commercial model, integration and branding around how you sell — not the other way around.

Built to move the numbers

Winning more sign-ups, lifting ARPU and cutting churn — powered by award-winning billing across 300+ methods, at tier-1 scale.

Comprehensive APIs

A full, well-documented API suite means your team integrates the subscriber layer quickly and cleanly.

Win more bids

Add a proven subscriber-management layer to your proposition and turn incomplete bids into end-to-end, winning ones.

Co-branded or white-label

Put the Singula name on your bid for credibility, or run us entirely inside your own brand. Your call, per deal.

No build, no burden

Add a full subscriber operation — platform, contact centre, fulfilment, advisory — with nothing to build or staff.

Strengthen your bids

Turn the gap in your bid into a reason to win it.

The questions that stall deals are rarely about video — they're about subscribers: billing, payments, churn, the contact centre at 2am on matchday. That's the layer we complete.

1

Spot the gap

Most platform bids are weakest on subscriber management, billing and monetisation.

2

Add Singula

Drop our proven subscriber layer into your proposition — co-branded or white-label.

3

De-risk the win

25 years with tier-1 broadcasters is bid-committee reassurance, not a gamble.

4

Win, together

One end-to-end stack, one accountable delivery — a stronger bid than either of us alone.

Ways to partner

Choose the model that fits how you sell.

Start light and grow into a deeper integration — or go all-in from day one. We're flexible.

Referral

Refer

Introduce the opportunity; we sell and contract directly, and you earn a referral fee. The lowest-friction way to start.

Resell

Resell

Hold the client relationship and resell Singula within your bid at an agreed margin. The strongest integrated-stack position.

Embedded / OEM

Embed

Run Singula as the monetisation layer inside your own product — white-labelled, part of your brand. The deepest integration.

Built to integrate

A comprehensive API suite your team will enjoy.

  • API-first platform — subscriptions, billing, payments, entitlements and the subscriber record, all as clean, documented endpoints.
  • Fast to integrate — drop the subscriber layer in without re-architecting what you already have.
  • Pre-integrated payments — 300+ methods and 100+ currencies, ready to switch on.
  • Connected to Singula IQ — insight and Next Best Action through the same APIs.
# Create a subscriber and start a subscription
POST /v2/subscribers
POST /v2/subscriptions
{
  "subscriber_id": "sub_10482",
  "plan":          "sports_monthly",
  "currency":      "GBP",
  "entitlements": ["live", "vod"]
}
→ 201 Created · billing live · access granted

Let's win your next bid together.

Tell us about a live opportunity and we'll show you exactly where Singula strengthens the proposition.

Become a partner